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Mini business plan - Assignment Example rpose and scope of this plan is to provide particular information about the industry and to highlight the critical areas for successful launching of a new fast food restaurant in Minnesota. The data discussed in this business plan is based on some certain facts and has been collected through number of sources. A careful attempt has been made to present real time data, however, this information may change at any time due to occurrence of any changes in the target market, and thus the actual outcomes may differ from the projected results. Generation of revenue and profit is the main purpose of any organization and same will be for Minnesota Fast Food Restaurant. Since itâ€™s a service provider unit, therefore, customer service is the base of its existence. Our aim is to become the first choice of the customers and make them staying with us again and again. We believe in PEARL as our core value i.e. MFFR will operate its business by keeping a target market of very general nature in front of it because Cottage Grove is a small area having a population of only 34,589 in 2010 census According to the census conducted in 2000, there were 9,932 households and 8,462 families living in the Cottage Grove. Our restaurant will address the youth population, between ages 18 to 44 years, as its target market because it is 41.8% of the total population. Population under 18 is almost 32.7% of the total population (Census Redistricting Data, 2010). In Cottage Grove, the per capita income for the city was $28,348 in 2009 (http://www.city-data.com/city/Cottage-Grove-Minnesota.html). The market behavior of US fast food industry is interesting and it has been observed that generally three types of orders are placed in fast food restaurant. These orders are placed with respect to nature of group and family. The figure shown as Appendix-I indicates that lunch and dinner items are having a larger share of the market as 29% of the US fast food industry consists of it. Snack items and
Women and Depression Christina Eddy October 2012 Women and Depression WOMEN AND DEPRESSION Introduction A. What is causing more women to be depressed then men? B. Depression is one of the leading causes of death in women today. 2. Depression in women is caused by many different reasons a. Hormonal changes due to pre menopause and menopausal conditions. b. Women of all ages seem to suffer from depression at one time or another. c. Depression can put a strain on many areas of a womenâ€™s life. 3.What can society do to help women deal with depression? a. Working with these women to help them learn how to over come depression b. Treatment through counseling and possible medication C. more informative information on how to handle depression through advertisements 3. Conclusion Society need to take a better closer look at what is causing this depression in women. If is very important the we treat both the mental and emotional issues that women deal with when diagnosed with depressionWomen and Depression There are many symptoms related to depression, these symptoms could be as simple as difficulties concentrating, or may be presented as an over-whelming of feelings of worthlessness and even becoming delusions. Women are thought to be more sensitive than men; this could lead to feeling over-whelmed which in turn could lead to suicide. Some emotions such as: not feeling pretty enough or not being skinny enough tend to be magnified. Studies have shown that 12% of U.S women may suffer from depression while approximately only 6% of men may be diagnosed as depressed. . Cyranowski, J. M. ,&Frank. (2006). Targeting populations of Women for Prevention and Treatment of Depression. In C. M. Mazure,G. Keita (Eds. ) Understanding depression in women. Mental health workers have stated that itâ€™s psychological and that woman should be able to recognize how they are feelings and get help. But the question still remains, what is causing all these women to be depressed. It might be due to heredity, sexual abuse.There are those that are being harassed or discriminated against. There are doctors who believe that much of the depression in women is hormonal and could be brought on through their menstrual cycle or menopause. Psychologists believe that this depression has roots that can be passed through generations, therefore when something tragic accurse it can cause the depression to resurface. Some scientists believe that the stress factors lean more towards heredity; depression may be a gene that is passed down through generations.Through investigations it was found that the women who did not have a family history of depression, but did experience stressful events raised their chances of becoming depressed. There was about a 6% chance compared to those whose family had a history of depression, even this only raised their chances to 14%. Scientists have wondered if the gondola steroids estrogen and progesterone produced while a woman is menstruating might be putting women at a higher risk of becoming depressed, therefore showing that some girls may become depressed after puberty when they began to menstruate and their hormones start to fluctuate.Recent studies have shown that estrogen might play an active part in depression; this could be due to the fact that estrogen triggers body stress responses. Doctors know that the adrenalin glands are controlled by the pituitary gland in the brain which produces higher levels of a hormone called cortisol; this in turn increases the bodies metabolic and immune systems, stress then increases cortisol levels. These cortisol levels gradually will return to normal when the stress has passed.Although some evidence has shown that structured behavioral marital and family therapies are effective in treatment of depression (Holon, Summit2000). With the right combinations of therapy and drugs depression can be controlled. Itâ€™s has been proven in market research that approximately 30% to 35% of individuals who have tried anti-depressant drugs felt no sense of improvement while taking the drugs. Keller, Gelenberge, &Hirschfeld, 1998; Keller et al. , 2000)Depressed women have been known to have more marital issues, this can sometimes lead to divorce, with this factor already in place depressed women are more likely to get involved with, and marry men with psychiatric disorders. (Hammen,Rudolph,Weiser,Roa,& Burge,1999). Although this is one factor in the cycle of womenâ€™s depression there is also another disorder called Major Depressive Disorder (MDD) this disorder is mostly found in women of child rearing ages, however, this disorder is now being found more often in younger patients.With this newfound information doctors are trying to figure out what effects if any (MDD) has on the children of depressed women. (Collaborative Group, 1992) There has been some research done stating that depression begins in early childhood. This could show us that it may also continue into adulthood, evidence has shown that it may lead to morbidity a higher risk of suicide. Therefore, children of depressed mothers when compared to mothers who do not suffer from depression have greater chance of inheriting a major depressive disorder.References Cyranowski, J. M. , &Frank. (2006). Targeting populations of Women for Prevention and Treatment of Depression. In C. M. Mazure, G. Keita (Eds. ) Understanding depression in women: References: (Psychological Applying empirical research to practice and policy (pp71-112) American Association. ) Doi: 10. 1037/11434-003 (Cross National Collaborative Group, 1992) (Holon, Summit2000) (Keller, Gelenberge, &Hirschfeld, 1998; Keller et al. , 2000) (Hammen,Rudolph,Weiser,Roa,& Burge,1999).